VEP Program

VEP Program

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The service department can and should be one of the best sources of sales leads for your dealership. You can and should be converting customers in your service area into vehicle buyers by providing them with an exceptional service experience. Satisfaction is the key! Satisfied customers are much more likely to be faithful to their store and to consider another purchase.

Do you have a sales process utilizing your service department? Creating an organized strategy and developing a process can lead to an average of three to five percent increase in service customers buying and selling new vehicles directly in the service drive.

There are a few things to be remembered about service customers:

  • They are buyers - They already own the product.
  • They like the dealership - There are mechanics on nearly every corner and if they did not like the store, they would go somewhere else.
  • They have a higher ability to buy. Most of the time they already have a loan and will pre-qualify, they can also be a cash buyer.
  • They have time! These customers have already allotted time to be at the dealership.
  • They are unprepared - If the VEP Acquisition Manager can get a service customer to look at another vehicle, they haven't had time to do any research. They possibly don't know what the Internet is saying about their trade and they haven't gone there yet to check what the lowest price they can purchase the vehicle for.
  • Their trade-in has been maintained.

The Complete Guide to The Vehicle Exchange Program is a cutting-edge course designed to train and to prepare you to manage a successful VEP Department in your dealership. We will teach you and your VEP staff everything on how to reach out to your customers in the service area in an appropriate manner and how to convert these service customers into successful sales from the moment the service department opens to the moment it closes.

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